Featherlite Archives - Event Marketer

Featherlite Archives - Event Marketer

October 29, 2015

Beneficial Leverages Gamification to Draw Consumers

The Beneficial Driver’s Seat tour zoomed into 18 NASCAR racing venues, entertaining visitors with a variety of interactive elements. The 60-foot-by-70-foot environment featured motion-based racing simulators, which allowed four drivers to compete head-to-head in replica cockpits, while a Flagman Stand let visitors pose for branded photos while waving a checkered flag. A video presentation showed...

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