Eyes and Ears Entertainment Archives - Event Marketer

Eyes and Ears Entertainment Archives - Event Marketer

October 20, 2015

Samsung Exchanges Frozen Yogurt for Social Currency

For Samsung and AT&T, the Life is Beautiful Festival held in Las Vegas from Oct. 26 to 27 last year was the ideal platform for introducing the Samsung Galaxy Mega to the event’s millennial-rich attendee base. And what better way to connect with a young, tech-savvy demographic than a music-fueled experience that mixed free frozen...

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