Exhibits International Archives - Event Marketer

Exhibits International Archives - Event Marketer

November 20, 2015

Royal Philips Creates Buzz with 20-Foot Floating Box

Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The...

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November 20, 2015

Sony Ericsson Rocks the Mall with Wireless Education

Educating consumers about the latest wireless products was the goal of the Sony Ericsson Rocks campaign. And keeping the demonstrations hip and cool was the path it chose to take. In malls across Canada, Sony Ericsson set up an exhibit that featured hands-on displays, special retail offers and games, plus live musical performances (Sony recording...

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