Eventage Archives - Event Marketer

November 5, 2015

M&Ms’ Star Wars Stunt Boosts Product Launch

Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...

October 30, 2015

Unilever’s Q-tips Offers Makeovers at Grand Central

If you’re looking for women in a hurry, New York City’s Grand Central Terminal is probably a good place to start. That’s why Unilever’s Q-tips brand set up shop there for professional makeup artists to give 12 full hours of five-minute makeovers. The hook? All of the makeup would be applied using only Q-tips. The...