Event Architects Archives - Event Marketer

Event Architects Archives - Event Marketer

December 23, 2015

Sears’ Flash Mob Cooks Up Interest in Chef Challenge

Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, at the brand’s Kenmore Live Studio pop-up shop that night. Part of a series of events, the competitions awarded the winners of each round with various prizes, including kitchen appliances and a donation to the...

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