Euro RSCG & TLP Archives - Event Marketer

Euro RSCG & TLP Archives - Event Marketer

November 23, 2015

Aquafina Deploys ‘Spotters’ to Award Cash Prizes

Pepsi-Cola Co. broke from the typical under-the-cap sweeps for Aquafina last summer when it sent street teams into 83 markets to award a collective 40,000 cash prizes to consumers spotted with its new Aquafina Essentials. “Aquafina Spotter Crews,” assisted by a pair of branded Spotter Blimps, scoured top markets and handed out prizes ranging from...

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