Entertainment Marketing Archives - Event Marketer

Entertainment Marketing Archives - Event Marketer

December 2, 2015

Kodak Concerts Make Black and White Film Cool Again

To herald the reintroduction of black and white film to a generation of consumers becoming very comfy in the Digital Age, Kodak inked a sponsorship of the House of Blues’ 10th anniversary celebration as an awareness platform. The idea was that black and white film was becoming fashionable again. The challenge was establishing a cool...

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