Engine Shop Archives - Event Marketer

Engine Shop Archives - Event Marketer

July 6, 2017

Greyhound Turns to Influencers to Change Perceptions

Greyhound is a 100-year-old ground transportation service that has recently undergone extensive upgrades with better terminals, leather seating and wi-fi outlets to stay competitive and change perceptions among younger consumers. It needed to spur fresh conversations, too, as most of its social media pages were used as sounding boards for negative comments and feedback. To...

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