Engine Shop Agency Archives - Event Marketer

Engine Shop Agency Archives - Event Marketer

August 24, 2016

Motorola Pop-up Centers on Customization

Motorola makes a range of mobile devices and accessories, from smartphones to smartwatches, but that fact was getting lost on consumers in an increasingly saturated market dominated by just a few big players. Enter: Moto Shop, a Motorola experiential boutique in the heart of Chicago, which aimed to change the experience of a telecomm retail...

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August 24, 2016

Mercedes-Benz Engages Younger Demo on Concert Tour

To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology and gain a ton of organic social chatter before, during and after the events in the process. The mix of passion points and exclusive share-worthy...

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February 26, 2016

Motorla Dials in on Customization at Chicago Pop-up

Motorola opened a custom mobile experience boutique in the heart of Chicago featuring brick walls and concrete floors and high-touch, one-to-one learning environments to promote its customizable devices. These included a “maker” table with inspiration boards and décor, and customizable trays; and a swatch wall with materials representing the device backings the brand offers, from...

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October 22, 2015

Mercedes-Benz Evolution Tour Aligns Music and Cars

Millennials may get a bad rap for still living in their parents’ basements, but the truth is, they have a lot of spending power. To get its brand in front of this upwardly mobile demographic, Mercedes-Benz designed a program that aligned millennials’ love of music with its luxury vehicles. The Evolution Tour was a fully...

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