Elite Exhibits Archives - Event Marketer

December 22, 2015

GE Healthcare Brings On-site Show Floor to Life Online

More and more, companies are adapting a live + virtual hybrid model for events, which allows them to expand their reach to people online who can’t make it to the live event. GE Healthcare successfully entered the space with rsna.gehealthcare.com, to complement its physical presence at the RSNA 2009 annual convention in Chicago. The virtual...

October 7, 2015

GE Healthcare Revamps Booth to Pack ’Em in at RSNA

GE Healthcare went into the planning process for its exhibit at the Radiological Society of North America show with some pretty ambitious goals. With a new look and feel and a budget 20 percent less than the previous year, the company needed to integrate 12 different business units and their products into a unified show...