Edelman Archives - Event Marketer

Edelman Archives - Event Marketer

October 13, 2015

Consumers Drive Ben & Jerry’s Summer Tour via Twitter

Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event...

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