Draft Archives - Event Marketer

Draft Archives - Event Marketer

December 1, 2015

Coke Leverages Baseball to Connect with Latinos

To activate its Los Angeles Dodgers sponsorship and connect with L.A.’s Hispanic community, Coca-Cola Co. put together an experiential program that tied into the emotion of the team, the city and the many retailers surrounding the market. Events were created and executed at Dodger Stadium and retail stores. Dodger Pavilion nights targeting Latino families featured...

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