Design Reactor Archives - Event Marketer

Design Reactor Archives - Event Marketer

December 22, 2015

HP Uses Virtual to Engage its Global Customers

HP has the daunting task of marketing to millions of customers in 170 countries. So two years ago, the high-tech giant started laying the foundation for a customized virtual events platform that would address the fast-changing needs of its Web 2.0 customers and provide the brand with a marketing tool that could engage its global...

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