Dentsu Inc. Archives - Event Marketer

Dentsu Inc. Archives - Event Marketer

December 23, 2015

Panasonic Piques Public’s Interest with Long Lines

There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic did—twice!—with its Panasonic Full HD 3D Theatre at the Vancouver 2010 Olympic Winter Games. Outside the brand’s two-story, glass-front structure, fans waited in line to get their tickets and assigned showtimes for a seat in one of two 3D...

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