David Stark Design & Production Archives - Event Marketer

David Stark Design & Production Archives - Event Marketer

August 24, 2016

Target Pop-up Unleashes Consumers’ Inner Child

Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital retail shopping into one shareable, interactive experience that incorporated RFID-enabled product sales. Wonderland attracted an impressive 23,000 attendees who spent 20-30 minutes exploring spectacles like the S.S....

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