March 7, 2016
Cadillac’s 2015 NYIAS exhibit exemplified the brand’s new “Dare Greatly” theme in every way possible, from its grand, regal exterior “Iris,” a massive semi-circular structure rising above the show floor and encased with 500 14-foot long independent tubular steel spires tipped with two acrylic LEDs, to the curved LED screen wrapping the interior. A glass...
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