Czarnowski Archives - Event Marketer

Czarnowski Archives - Event Marketer

May 11, 2016

Philips Tells its Brand Story via Client Testimonials

At last year’s Radiological Society of North America (RSNA) conference, Philips Healthcare kept its booth simple and sleek. The spacious exhibit was constructed using translucent fabric walls set up around a central path that led visitors through a series of boxes that told the Philips Healthcare story via client testimonials. The light and open environment...

read more

March 7, 2016

Cadillac Promotes ‘Dare Greatly’ Theme with Regal Design

Cadillac’s 2015 NYIAS exhibit exemplified the brand’s new “Dare Greatly” theme in every way possible, from its grand, regal exterior “Iris,” a massive semi-circular structure rising above the show floor and encased with 500 14-foot long independent tubular steel spires tipped with two acrylic LEDs, to the curved LED screen wrapping the interior. A glass...

read more

December 16, 2015

Purdue Pharma Takes ‘Education, Not Sales’ Approach

To get doctors in the booth and learning about its new products, Purdue Pharma for its October 2009 AAFP exhibit blended sensory perception, soothing design and a smooth, “education not sales” approach. One key goal was to provide the appropriate scientific data and education that physicians want to see when considering trying a new product....

read more

December 16, 2015

Sandvik Displays Products in an Interactive Tool Box

Leveraging its presence at the International Manufacturing Technology Show, engineering group Sandvik aimed to showcase the new tools and unique solutions it developed for modern business, while offering a sneak peek at what the future of the industry might look like. Through its hands-on activation, the brand was able to highlight select tools from its...

read more

December 1, 2015

Sandvik Features RFID Interactive Tables at IMTS Booth

Sometimes, less really is more. High-tech manufacturing was the inspiration for this minimalist environment Sandvik activated at IMTS where people could get their hands on (or see live streams of) cutting tools and supplies in action. Dramatic, off-kilter exterior lines made this white-washed booth bold and fresh from the aisle. Three distinct custom-programmed RFID interactive...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |