Cunning Communications Archives - Event Marketer

Cunning Communications Archives - Event Marketer

October 29, 2015

Scion Hosts an Augmented Reality ‘Bounty Hunt’

Scion created a six-day, six-city augmented reality game in which six teams of two drove their Scions on a “Bounty Hunt” for a thief and the car he or she had stolen, with the winning team netting a cool $10,000. During the game, teams competed in challenges and searched for clues leading to the missing...

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