Creative Riff Archives - Event Marketer

Creative Riff Archives - Event Marketer

August 24, 2016

Fox Recruits ‘X-Files’ Fans with a UFO Crash Landing

When a 16-foot-tall UFO flying saucer “crashed” into The Grove, the retail and entertainment complex in Los Angeles, the p.r. stunt caught the attention of shoppers and motivated fans to come see it for themselves. This socially shareable moment was exactly what Fox wanted to achieve in promoting the return of “The X-Files” after a...

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