Creative Riff Archives - Event Marketer
AR animations helped bring the “American Horror Story” activation at San Diego Comic-Con
FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.” The collection,...
The Last Fan standing at the binge watch competition for FOX gets to have their own role
TV show superfans are a powerful and passionate demographic, so when Fox picked up “Last Man Standing,” a sitcom that originally ran on ABC for six years, the network put supporters to the ultimate test to prove their devotion, aiming to earn brand loyalty in return. Ahead of the show’s seventh season and network premiere,...