Content Collective/OMD Archives - Event Marketer

Content Collective/OMD Archives - Event Marketer

October 22, 2015

Pepsi Engages Music Fans in Socially-Driven Challenges

As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music...

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