Content Collective/OMD Archives - Event Marketer

Content Collective/OMD Archives - Event Marketer

October 22, 2015

Pepsi Engages Music Fans in Socially-Driven Challenges

As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |