CMD Archives - Event Marketer

CMD Archives - Event Marketer

October 28, 2015

Microsoft Surface Boot Camp Deploys Game Play Tactics

When it’s time to bring a new version of a beloved video game franchise to market, getting the attention of jaded gamers while introducing new systemic capabilities is no easy task. But that’s exactly what Microsoft pulled off with its Surface Boot Camp, which leveraged the then unreleased Halo: Spartan Assault game to entice retail...

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