Clear Channel Entertainment Archives - Event Marketer

Clear Channel Entertainment Archives - Event Marketer

December 2, 2015

Miller Offers Exclusive Concerts Via the Rellim Tour

Miller took a gamble and won when it spelled its name backwards for a music campaign that was intimate, exclusive and memorable. “From a music-strategy standpoint, we started to recognize that the young adult doesn’t necessarily get impacted by us sponsoring a huge traveling circus,” says Peter Laatz, Miller’s manager of entertainment marketing. “These objectives...

read more

November 23, 2015

Miller’s Concert Series Targets Diehard Fan Influencers

After a successful run with Rellim in 2002, Miller was back at bat, this time with a home-grown property used to infect urban-minded consumers with MGD messages. There are those who enjoy a particular band, and then there are the diehards. The brewer reached for the fanatics with a proprietary concert series of five shows in...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |