City Eventions Archives - Event Marketer

City Eventions Archives - Event Marketer

October 7, 2015

HP Drops Boom Boxes and Beats on Four-City Tour

With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in...

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