Circ Corporate Experience Archives - Event Marketer

Circ Corporate Experience Archives - Event Marketer

November 19, 2015

Caterpillar’s LED Exhibit Towers Light up Bauma

At Bauma 2007 in Munich, one of the world’s largest trade fairs for construction machinery, Caterpillar made sure its program embodied the spirit of its offer: complete 360-degree solutions. Two 40-foot towers served as dramatic focal points for the display. One, a stretched vertical LED screen, looped animations, images and messages about the brand. The...

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