Cheil Worldwide Archives - Event Marketer

May 28, 2019

One step for man, One giant leap for Samsung

THE SETUP: Space exploration has come a long way since NASA launched the Apollo program in 1968, yet only 12 Americans have walked on the moon over the last 50 years. Samsung aimed to (digitally) change that while inspiring the next generation of astronauts via its hyper-realistic “A Moon For All Mankind” virtual reality experience....

July 13, 2017

Samsung’s Galaxy Studio Lures Tech-Savvy Millennials

It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...