Carnival Labs Archives - Event Marketer

Carnival Labs Archives - Event Marketer

October 23, 2015

Nabisco Engages Boy Band Fans in Augmented Reality

To generate awareness for its Nabisco cookies, crackers, confections and gum products, Mondelez International, which owns the brand, sponsored One Direction’s North American Tour. But to really make music with the fans, it created a free mobile app that allowed fans to get up close and personal with the English-Irish pop boy band. The 1DVIP...

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