Carlson Marketing Archives - Event Marketer

Carlson Marketing Archives - Event Marketer

December 22, 2015

Citrix Virtual Conference Brings Together Worldwide Audience

To launch the XenDesktop to a worldwide audience, including customers and partners, and in order to reach the broadest audience possible with simultaneous impact and cost efficiency, Citrix looked to a virtual environment, or two. It produced two virtual events spaced one week apart to deliver targeted information to two distinct audiences: Citrix partners and...

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October 29, 2015

General Motors Constructs a Tour Strategy in Texas

Aiming to showcase new models of the Chevrolet Silverado and GMC Sierra pickup trucks—particularly important at a time when Toyota was getting ready to launch a new full-size pickup of its own—General Motors’ Fleet and Commercial business hit the road to reach workers in the construction and landscaping trades. GM zeroed in on the highly...

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