Cardenas Marketing Network Archives - Event Marketer

Cardenas Marketing Network Archives - Event Marketer

November 19, 2015

Wrigley Visits Hispanic Markets with Family Interactives

To target the Hispanic market, Wrigley created the Planeta Wrigley tour that visited festivals across the country. The goal: sampling and to create brand affinity by tapping into this market’s passion for music, technology and sports. Targeting kids and families, the tour was divided into two zones—Orbit and Eclipse domes—created to keep consumers interactive as a...

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