Caravents Archives - Event Marketer

Caravents Archives - Event Marketer

October 16, 2015

Abercrombie and Fitch’s Visual djs Steal the Show

Social media is a purely digital channel for some brands, but not for Abercrombie and Fitch, which saw an opportunity to take the power of social and bring it into the physical for its Rising Stars party. There, the brand announced its 2014 Abercrombie and Fitch Rising Stars, a group of young and talented industry...

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October 15, 2015

Target’s Beauty Garden Party Charms Influencers

Instead of using traditional p.r. methods to promote its new premium skincare product launch, Target relied on 100 social influencers with hundreds of thousands of followers to spread the word. Target hosted these guests at a Target Beauty Garden Party designed for social amplification. In order to get influencers posting organically and authentically, Target served...

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