Campos Creative Works Archives - Event Marketer

Campos Creative Works Archives - Event Marketer

November 17, 2015

Dell Fashion Show Helps Launch Two Computer Products

When Dell introduced the Inspiron notebook series and XPS desktop, it created buzz in the realm of retail. It partnered with the Macy’s Department Store in Herald Square, New York City, to host a fashion show, one-on-one press conference and interactive Dell product area. Dell’s goal was to focus on unique design and personalized service...

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