Campbell-Ewald Archives - Event Marketer

Campbell-Ewald Archives - Event Marketer

November 23, 2015

Michelin Exhibit Features Real Section of Racetrack

Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of tires. The exhibit’s exterior featured a large, banked section of racetrack, topped with five high-performance vehicles, including a sexy Porsche Carrera GT. Inside, an...

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October 29, 2015

Chevrolet Music Festival Amplifies CMA Sponsorship

GM leveraged Chevrolet’s sponsorship of the Country Music Association Awards across a variety of media. In addition to sponsoring the awards TV broadcast, the automaker deployed the Chevy All Access Music mobile tour at large music and sporting events (including NASCAR races and the MLB All-Star Game) in the months leading up to the CMAs....

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