Cadenas Marketing Network Archives - Event Marketer

Cadenas Marketing Network Archives - Event Marketer

December 14, 2015

Wrigley Talent Search Strikes a Chord with Hispanics

To build trial and awareness for “5” gum among 18- to 24-year-old culturally mixed Hispanics, Wrigley created Vive tu Musica with 5, an online talent search competition for Latin rock and pop singers. Contestants uploaded their videos onto vivetumusica5.com to enter the contest. Five finalists (voted by fans) were flown to Los Angeles on June...

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