CAA Marketing Archives - Event Marketer

CAA Marketing Archives - Event Marketer

August 22, 2016

Neiman Marcus Makes Some Noise at South by Southwest

Carving out a presence at SXSW is no easy task. Neiman Marcus did it with style thanks to a fashionista-focused strategy that mixed compelling content and cutting-edge music with digitally shareable experiences. The luxury-centric Make Some Noise activation ultimately drove $1.2 million in sales across Neiman Marcus’s online shops in just two days—60 percent of...

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