Broadwick Live Archives - Event Marketer

Broadwick Live Archives - Event Marketer

October 20, 2015

Bacardi Private Island Extravaganza Targets Influencers

It was a bold idea from a bold brand. Bacardi’s brand values have always been about freedom, passion and irrepressibility, and throughout its history has enjoyed a close affiliation with music. The Bacardi Triangle promotion, a three-day extravaganza that took place over Halloween weekend at a private island in the Caribbean, tapped into all three...

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