Blast Radius Archives - Event Marketer

Blast Radius Archives - Event Marketer

October 27, 2015

Bacardi Lets Consumers Cast ‘Likes’ for Experiences

The event industry has a case of “experiential crowdsourcing” fever. For as long as most marketers can remember, all of the decisions about what a campaign would look like, where it would go and what consumers would experience were made in a conference room. But to keep pace with today’s empowered consumers who are increasingly...

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October 26, 2015

Nike Golf Speed Trials Drive Demos and Amplification

If there’s one word to describe Nike Golf marketing, it’s confident. That’s what it took to mount one of its most robust consumer trial programs ever, the Nike Golf Speed Trials, which from March through mid-May took place at hundreds of golf courses and retailers across the country. The Speed Trials gave consumers the chance...

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