Bernstein-Rein Archives - Event Marketer

Bernstein-Rein Archives - Event Marketer

October 22, 2015

Hostess Activates Cakeface for Twinkie Relaunch

For many years the beloved Twinkie was a childhood lunch bag staple, and when that fluffy yellow cake nearly went extinct two years ago, nostalgia-induced panic set in. After it was purchased out of bankruptcy, however, Hostess prepared for a re-launch of Twinkies and its other most popular snack, CupCakes, with a very new target...

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