Benchmark Sport Archives - Event Marketer

Benchmark Sport Archives - Event Marketer

July 14, 2017

Bloomberg Brings Spirit of Competition to the Streets

“Think global. Act local.” It’s a phrase you can’t escape these days, whether it’s in reference to environmental issues or marketing initiatives. For Bloomberg, it’s the mantra that drives its Square Mile Relay races. The annual team-building events, and their corresponding spectator villages, engage the brand’s premium client base. In 2016, the program was bigger...

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