BeCore Archives - Event Marketer

BeCore Archives - Event Marketer

October 8, 2015

Nike Builds Actions Sports Cred with L.A. Tour

Who is the chosen one? To answer that question, Nike launched the global online web reality competition series “The Chosen,” and hit the road with the Chosen Tour, a series of hyper-local skating and surfing events. Amateur extreme athletes could enter for a chance to appear on the series by submitting videos of themselves shredding...

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