barkley Archives - Event Marketer

barkley Archives - Event Marketer

July 6, 2017

Hershey’s Swag Exchange Woos Millennials at SXSW

Hershey’s Take5 Swag Exchange at SXSW was built on one well-known insight: you can never have too much swag… until you do. To engage festivalgoers, who are often inundated with the Koozies, pens, backpacks and chargers that are handed out over the course of the festival, Hershey created an innovative experiential sampling initiative that gave...

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