Barkley Kalpak Associates Archives - Event Marketer

October 7, 2015

Medco’s High-Impact Program Impresses Attendees

The Medco Drug Trend Symposium was just what the doctor ordered—a prescription for conference organizers on how to re-energize a program and offer a fresh look at issues affecting the healthcare industry. From the opening meeting, which catapulted everything into high gear, to the revamped engagement zone and a brand new action plan, the event...

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