Awestruck Marketing Group Archives - Event Marketer

Awestruck Marketing Group Archives - Event Marketer

October 13, 2015

For Driving Viewership, There’s No Place like Gnome

Gnomes have an interesting existence: If they’re not popping up in vacation photos, they’re being kidnapped from our neighbors’ yards. A&E leveraged our fascination with the little guys for its Shipping Wars Launch-Influencer Tour. The cable network strapped a 60-foot gnome wrapped in shipping tape to the back of a truck and set out on a...

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