ASC Experiential Marketing Archives - Event Marketer

ASC Experiential Marketing Archives - Event Marketer

October 13, 2015

Audi Experience Dazzles Enthusiasts at Petit Le Mans

Audi’s Motorsport Experience at the Petit Le Mans, an annual sports car endurance race in Braselton, GA, incorporated track sponsorship and hospitality, vehicle displays and regional and dealership events—all to drive home a message about the automaker’s ultra-lightweight technology. Race fans visited the public Audi Interactive Display, which housed Xbox gaming systems, historic Audi race...

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