Arnold Worldwide Archives - Event Marketer

Arnold Worldwide Archives - Event Marketer

December 18, 2015

Purina Hosts Parties in Target Dog Owners’ Homes

For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands of dinner parties in target dog owners’ homes where Chef Michael’s House Party hosts gathered 10 or more friends and family for...

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October 29, 2015

RadioShack Red Chair Campaign Draws Holiday Shoppers

An integrated effort that included TV and web components as well as live events in malls, the Red Chair campaign was such a success that RadioShack stores actually ran out of featured products during the campaign. Timed to push traffic and specific vendors’ products during the holiday rush, Red Chair was a way to put...

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October 29, 2015

Fidelity Entices Baby Boomers with McCartney Tour

Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s sponsorship of Paul McCartney’s 2005 concert tour had generated hundreds of millions of dollars in new and incremental business. Used to connect with millions...

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October 13, 2015

Carnival Gives New Ship a Rousing Media Launch

To support the launch of its Carnival Magic ship, Carnival Cruise Lines knew it needed to create a splash in the port city of Galveston, Texas, that would create a wave of publicity nationally. So the brand invited travel, cruise, local and national publications, in addition to travel agents, consumers, investors and VIPs to a...

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