Antenna International Archives - Event Marketer

Antenna International Archives - Event Marketer

October 26, 2015

Warner Bros. Activates a ‘Harry Potter’ Experience Tour

Hollywood is getting in on experiential like nobody’s business as movie studios discover the value of live experiences that bring their entertainment franchises to life. Last March, Warner Bros. joined the trend when it transformed its “Harry Potter” trilogy into a 150,000-square-foot self-guided, three-hour tour that gave consumers in London a behind-the-scenes look at all...

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