Amplitude Marketing Group Archives - Event Marketer

Amplitude Marketing Group Archives - Event Marketer

October 20, 2015

Concert Activations Deliver Results for Schick

Schick’s Quattro for Women brand of razors integrated its sponsorship investment across multiple online and offline channels around its tie to Katy Perry’s California Dream Tour. The initiative targeted women ages 18 to 34 and challenged them to skip a day or two of shaving—only after using the Schick razor, of course. Schick started hyping...

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