Alloy Marketing & Promotions Archives - Event Marketer

Alloy Marketing & Promotions Archives - Event Marketer

November 23, 2015

Verizon Packs High-Tech Gadgets into its Mobile Tour

Given the trendy tastes of the consumers it was going after with its mobile effort last year, marketers at Verizon Wireless figured the standard tractor-trailer probably wasn’t going to make the right impression for its tour—the brand team reportedly had zeroed in on using SUVs even during the initial planning for its ’04 campaign. “They...

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