agencyEA Archives - Event Marketer
Hilton wows the attendees with their stage visuals
WHY THE JUDGES LOVE IT: This one was a show-stopper. The conference’s super-wide screen spanned 460 feet and featured 2,050 panoramic LED panels, curved elements to enhance the dimension and motion of the design, and an LED band overhead that ran the width of room. The screen configuration allowed for two days of speaker walk-on...
Festivalgoers Take a Ride on Hostess’ Twinkie Bull
Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...
Under Armour Activates a Digital Obstacle Course
In celebration of the launch of its 30,000-square-foot Brand House in Chicago, Under Armour immersed consumers in the active lifestyle it endorses. Aiming to interact with the local community, boost brand awareness and drive in-store traffic, the brand engaged consumers through its “Earn Your Armour” challenge. The digital obstacle course had participants of all ages...
Under Armour Deploys an in-Store Digital Obstacle Course
The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the...