agencyEA Archives - Event Marketer

agencyEA Archives - Event Marketer

December 28, 2016

Festivalgoers Take a Ride on Hostess’ Twinkie Bull

Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...

read more

August 26, 2016

Under Armour Activates a Digital Obstacle Course

In celebration of the launch of its 30,000-square-foot Brand House in Chicago, Under Armour immersed consumers in the active lifestyle it endorses. Aiming to interact with the local community, boost brand awareness and drive in-store traffic, the brand engaged consumers through its “Earn Your Armour” challenge. The digital obstacle course had participants of all ages...

read more

December 15, 2015

Under Armour Deploys an in-Store Digital Obstacle Course

The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the...

read more

October 27, 2015

AOL 2013 Digital NewFront Showcases ‘It’s On’ Theme

AOL is a media juggernaut, and rolling off the success of last year’s National Sales Conference, the brand pushed straight into its second annual NewFront event, a digital media take on traditional TV upfronts where networks show potential advertisers the upcoming season’s shows. The objective was to provide a platform for AOL to debut its...

read more

October 27, 2015

Sears Promotes its Chef Challenge with a Flash Mob

In July, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The flash mob routine incorporated Sears kitchenware like pots, pans and spatulas into the choreography. As the dancers tore off...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |