530medialab Archives - Event Marketer

530medialab Archives - Event Marketer

October 15, 2015

Red Bull Site Gives Street Ball a Global Audience

Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock, where it invited people to attend and participate in the events. After the events, the site gave viewers the opportunity to...

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