The 2014 Event Measurement Report

The 2014 Event Measurement Report: All the Content You Missed, Right Here

What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure, how to measure and how to make it fun for attendees. Check out all of the content from this special report in one shareable package, below.

  • The Measure of Success: Tools You Can Use

    So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social media efforts. Here is a rundown of additional measurement tools to deploy, some off-the-shelf, some proprietary, some tried and true, and some new...

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  • Nine Ways To Protect Your Customer Data

    It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January, Target then announced that 70 million more customers may have had their personal information, like addresses and phone numbers, compromised...

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  • What it Takes to Implement Geofencing

    Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeopardizing their privacy by doing so. Geofencing, one of the hottest tools...

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  • Measuring Influence: A Lesson In Science

    Bitcoin is a fantasy. It’s a purely digital currency that is only worth anything because a community of folks on the internet have agreed that it is. They take that belief and use it to make purchases and trades and even exchanges for established currencies. For event marketers, influence is the currency of the day....

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  • EventTech 411: Budget-Friendly Lead Management

    Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...

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  • Five Tools to Collect Data Faster and Better

    Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade. Yep, you guessed it—data collection techniques are going from (let’s be frank) miserable to memorable as high-tech tools are disguising the quest for personal information in unique and interactive ways. Here, five ways to...

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  • The Measure of Success: The Power of Live Experiences

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  • The Measure of Success: What to Measure and Why

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  • Nine Tips for Deploying a Measurable Viral Content Strategy

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