+ Latest in 2011 NAIAS
+ 2011 NAIAS Features
Back to Basics
There was only one thing missing at some of the best consumer experiences at the show—technology
Custom Nation
The auto industry’s aftermarket brands show consumers how to pimp their rides at SEMA 2010
+ Event Marketer Media
NAIAS exhibits elicit hallelujahs
Some of the best NAIAS had on offer for attendees at Detroit’s Cobo center.
Ford Eco Track takes NAIAS for a ride
The track showcased the new all-electric Focus and Transport Van
Toyota’s Multi-touch Vision Wall is Belle of the Ball at NAIAS
Toyota’s Multi-touch Vision Wall is Belle of the Ball at NAIAS
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
+ EM RESOURCES
Event Track 2012: Key Trends & Insights
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior.
On-Demand Webinar: 7 Steps to Successful Trade Show Exhibits
Increase booth traffic, leads, sales and ROI. Sign up now for this free online seminar and learn new tips, tricks and trends for enhancing your trade show exhibits.
Hybrid Events and Meetings: Before, During and After
Watch this digital seminar focused on the "new" formula for hybrid events, a webinar that will give you insights and ideas
Just Released! New White Paper on Targeting Foodies
A new white paper about how to target Foodies, one of the most sought-after consumer segments. They are dialed-in, socially active and highly participatory which is why more marketers, from food and non-food brands alike, are targeting them.
Creating Better, Stronger Brand Ambassadors
Download Now! As new ideas for experiential campaigns are constantly being introduced with larger and more advanced event elements, the modern-day brand ambassador must possess a more sophisticated skill-set to ensure event visitors have an enriched experience at the event that is intended by the featured brand.
Just Released! Top 50 Trends of 2012
Today’s events and trade shows are strategy-driven and goal-oriented. Translation: They’re getting stronger. This first-annual Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And fill-in the ones you need to learn more about.
The Agency’s Guide to Event and Exhibit Displays
Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.
2012 Technology Outlook
A new report on event technology with a focus on technology usage, best practices and benchmarks.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
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