Microsoft's event machine
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Microsoft's Event DepartmentArchitects of Change: (From left) director-business operations, Jill Daggett; senior group manager-executive productions Brian Schilling- George; general manager-events and studios Jeff Singsaas; senior group manager-studios Brian Honey; director-event marketing Kati Quigley. -
Microsoft at Convergence 2009At its Convergence 2009 event, Microsoft’s event team put its sustainability plans into action by inviting attendees off site to build homes for Habitat for Humanity. It’s just one of the many best practices the event team is hoping to turn into worldwide standards. -
Microsoft at Convergence 2009As part of its transformation, Microsoft reorganized the org chart and created dedicated roles that address mission critical pieces of the event process. One event marketing manager now works full-time on registration for Tier One events. -
Microsoft's MGX Sales MeetingAt Microsoft’s global sales conference, MGX, the events and studios team leans on its outsourced vendor network, in-house production expertise and time-tested processes to execute a high-energy 14- hour keynote event. -
Microsoft's MGX Sales MeetingAt Microsoft’s global sales conference, MGX, the events and studios team leans on its outsourced vendor network, in-house production expertise and time-tested processes to execute a high-energy 14- hour keynote event. -
Microsoft's MGX Sales MeetingAt Microsoft’s global sales conference, MGX, the events and studios team leans on its outsourced vendor network, in-house production expertise and time-tested processes to execute a high-energy 14- hour keynote event.
How Microsoft reengineered its event marketing department and turned an army of talented tacticians into a tightly run team.
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